Writings & Media on
markets, A.I. and Culture

Customer Engagement

Your chat button may be doing more harm than good

There was a time that chat was one of the highest converting, most popular features you could add to your website. Customers who chatted were 8x more likely to make a purchase and chat for support was preferred by over 70% of customers compared to email and phone. With so

By Matt Tharp

Chief Product Officer